A nonprofit has to have a great web presence to maximize its reach to potential donors, volunteers and increase awareness about its cause. Your website should reflect this and it should be driven towards your goals and should inspire your target audience to join and support your cause. In order to be found easily by potential volunteers and donors, your website should be optimized for relevant keywords and a good SEO strategy can help you achieve that with perfection.
Here are some other reasons why SEO is a must for your nonprofit’s website.
Increase in traffic
People are looking up for various causes and nonprofits everyday, and if you’re not ranking on the first SERP, you are losing out on a lot of volunteers and donors who could support your cause. SEO helps lift your website’s ranking and therefore, boosts traffic to your nonprofit’s site. We can optimize your nonprofit’s website so that users can easily find and interact with your meaningful cause.
SEO is a highly cost-effective marketing strategy that gets substantial benefits for a very little spend. This is so because SEO targets only those visitors who are actively looking for helping your cause with the help of specific keywords. This ensures that your nonprofit’s limited budget is put to use and yields substantial benefits for the money you invest.
SEO is perhaps the most effective marketing strategy out there. Unlike outbound marketing strategies such as PPC and AdWords, SEO is an inbound strategy that is focused on bringing in visitors who are highly motivated to join your cause; thus increasing the conversions substantially.
Investing in somewhat similar to investing in real estate – the profits can be beyond your expectations if you get it right. SEO as a strategy can bring in huge benefits for your nonprofit in terms of more volunteers and donors only at a minimal to modest investment; giving you a high return on investment.
Your competitors are doing it
Nonprofits having their presence on the first page of SERP get most of the traffic (even as much as 90%), so by not having your website optimized for specific keywords your target audiences are using, you are losing out on volunteers and donors to your competitors. The best way to fix that is start now and invest in a good SEO plan that can lift your ranking for specific keywords; boosting traffic to your site.
It’s not going away
Unlike what some people may share on various social media platforms and blogs, SEO is not dead. SEO is not a circumventing measure to overstuff keywords and meta tags to boost a site’s ranking but optimization that helps the search engine navigate and categorize the website based on its content and relevance to the search query efficiently. Therefore, no matter which Google algorithm update comes up, your website still needs to be optimized.
We can optimize your website with our detailed SEO strategy that can help bring in more volunteers and donors by delivering targeted traffic to your site. Get in touch with us today!