One thing that elevates WordPress as a top content management system is because it is search engine friendly. This implies that it is far much easier to rank WordPress sites in the search engines compared to sites built using other content management systems. This is good news for webmasters and business owners since it enhances their chances of getting free and targeted organic traffic.
It Is a Content Management System
The efficiency of WordPress in managing different kinds of content is simply amazing. A church website for example will have a variety of content including photos, videos, audios and lots of blog posts. WordPress makes it easy to manage, publish and display all these kinds of content. The quantity as well as the quality of the content is usually given a lot of weight in search engine ranking. Since WordPress makes this organization to be very easy, search engines find it simple to crawl the content and rank it much faster.
The Structure of WordPress Is SEO Friendly
WordPress is structured in a way that makes it possible to organize different kinds of content based on categories and types. It also gives you the power to create sub categories for further classification of the content. This results into awesome site maps that the search engine bots cherish visiting. When content is arranged in this manner, they find it easy to go through it very fast and award the website with the relevant rank.
WordPress Allows for Picture and Image Optimization
The other factor that search engines consider when ranking websites is the user friendliness of website. They require that the site should provide optimum user experience to all kinds of users. With regards to images, WordPress allows for detailed image optimization where you can insert attributes such as alt text, headers, descriptions etc.
This allows even users who are browsing the website through screen readers to have a good experience since they will know when they are going through an image as well as the relevance of that image to the general context of the rest of the site’s content. Not many content management systems offer you with this detail of image optimization.
When you use WordPress for church websites, you have the freedom of creating customized links that are relevant to the type of content they are pointing towards. A search engine like Google prefers that the URL should have some coherence with the underlying content.
For instance, a keyword should be part of the URL. Other than using generic links produced by the browser, WordPress allows you the pleasure to have customized and relevant links. For instance, if you have a post about God’s love instead of having your link read as” http://www.mychurch.com/74234343rfse”, you can customize it to read “http://www.mychurch.com/godslove”. The latter is search engine friendly and Google loves it that way.
Other features that makes WordPress to be search engine friendly include its inbuilt RSS feed and the clean code that it comes with. If you would like to optimize your church website for the search engines or you need nonprofit web design services, kindly visit http://www.pixelatewp.com for quality and affordable web design services.